Digital Marketing Specialist/Content Creator - Hybrid

Seeking a Highly Motivated and Accomplished Digital Marketing Specialist/Content Creator.

As we continue to grow and seek new ways to better serve our customers, Alco Products (www.alcoproductsinc.com) is seeking a highly-skilled Digital Marketing Specialist and Content Creator based at our North Bethesda, MD. office.

What’s in it for you:

• We offer a competitive base salary, bonus program, and a full benefits package that is designed to optimize performance and reward hard work! 
• Hybrid work schedule
• Paid Training
• Opportunities to lead projects and grow rapidly
• A strong team of marketing resources
• All the tools that will help you be successful
• A true team culture where we all help each other, and where people love to work

Alco Products, Inc. based in North Bethesda, MD. is a 3rd generation, family-owned and operated residential remodeling company servicing Maryland, Northern Virginia and Washington D.C. in the design and installation of replacement windows, doors, siding, roofs, gutters, and decking. As a result, we are now growing at a tremendous pace and we need a Digital Marketing Specialist/Content Creator to join our team. 

Experience tremendous stability with a company that has been in business for 60 years and has the 11th oldest active home improvement license in the state. The company is in growth mode due to their reputation and increasing loyal customer base. Now is the perfect time to join their team, contribute to their success and grow with the organization.

This is a permanent full-time position/career. We provide extensive sales, product, production training, and most importantly, full support as you learn our systems, processes, and adapt to our company culture. 

POSITION RESPONSIBILITIES:

We are looking for a passionate Digital Marketing Specialist/Content Creator with experience in storytelling and an interest in making real impacts on our business through innovative marketing strategies.

The role's primary mission is to support and build the Alco Products brand by coordinating all marketing initiatives, with a heavy focus on social media and content creation (video and photo), editing collateral, managing our social media channels, taking job site photos, maintaining email lists, website upkeep, blog development, SEO, data reporting, ensuring all marketing material deadlines are met and other admin duties related to supporting our success.

While the role will be hybrid, the individual will be working closely with senior leadership which requires some in-office presence during normal business hours.

Daily responsibilities may include building and executing a content calendar, developing and editing content for social media, interacting with comments/followers, releasing a blog article on the website, collaborating with our graphic designer, interviewing customers to collect testimonials, maintaining paid ads via social media, and meeting with senior leadership to align on goals, discuss opportunities, and report results.

In this critical role, the Digital Marketing Specialist/Content Creator will ensure a consistent presentation of the company's image through all sales and marketing collateral and social media channels. The successful individual will have a thorough understanding of the market s/he serves, as well as strong brand management skills to help enhance Alco's online presence.

POSITION QUALIFICATIONS:

• Bachelors Degree in Marketing
• Minimum of 1-3 years experience and success in a similar supporting role preferred.
• Proven ability to create a diverse range of content types, i.e., photo, video, graphic design, email, website, blog, etc.

• Intermediate skills with MS Excel, Word, PP and WordPress
• Intermediate skills in Adobe Creative Cloud: Photoshop, Premiere Pro, etc., and/or experience with CapCut, Mojo, and/or other mobile video apps 
• Intermediate skills with a high-quality camera, photoshop (or other editing software), as well as graphic design software preferred.
• Intermediate skills with social media management tools such as Hootsuite, Spout Social, Zoho Social, etc.
• MUST BE highly detailed, organized and analytical.
• Work ethic, driven to excel, and work well within a structured team environment, are some basic parameters that will be critical to being successful here!